Reconnect remote workers with the world beyond their screens.

The "On the Move" Campaign

In a world where remote work had become the new normal, we faced the challenge of helping remote workers rediscover the world beyond their screens. We embarked on a campaign titled "On the Move" to encourage people to break free from their daily routines, explore the great outdoors, and maintain a healthy work-life balance.

The campaign utilised captivating visuals showcasing people immersed in outdoor activities, nature, and cultural experiences. These images were designed to inspire and encourage a change in perspective.

We encouraged participants to share their "On the Move" moments on social media using the campaign's hashtag, creating a sense of community and shared experiences.

An app was developed to provide information on nearby activities, outdoor events, and travel opportunities, personalised to users' interests.

Collaboration with local businesses and travel agencies allowed us to offer exclusive deals and discounts to campaign participants, encouraging them to explore and support local businesses.

We have chosen to use lines as a symbolic representation of a battery recharging for several compelling reasons. This choice of design element is central to conveying our campaign's core message and resonating with our target audience.

Lines offer a degree of simplicity and clarity that is essential for effectively communicating a message. Our campaign revolves around the idea of inspiring people to break free from their routines, explore the world, and renew their sense of wonder. Lines, in their straightforward and minimalist form, are instantly recognisable. They create a clear visual connection between the idea of recharging and the process of personal and professional growth, aligning perfectly with our objectives.

Lines possess an inherent quality of visual progression. When we use them to gradually fill or extend, they signify progress and growth, much like the recharging of a battery. This progression mirrors the journey we want our audience to embark on – the path towards rediscovering the world around them and renewing their sense of adventure.